Partnerships & White Label
How it works
Invisible
Work delivered under your brand. Reports, dashboards, decks ghost-written. Your team takes the credit, your clients see one name.
Visible
Co-branded or directly attributed. I show up on calls, sign off on findings, available for client-facing work when the credibility helps close.
You choose per engagement. Some partners default to white-label and pull me in for tough conversations. Others lead with attribution because their clients trust outside specialists. Both are fine.
Engagement structures
Retainer
Data engineer on call. Allocated hours per month, prioritized response, named availability. Best for shops doing 5+ paid media accounts or in-house teams that need ongoing tracking and integration work without hiring a senior practitioner.
- Account reviews and tracking diagnostics
- OCT and Enhanced Conversions buildouts as needed
- CRM ↔ ad platform integration work
- On-demand troubleshooting (tracking breaks, attribution drift)
- Senior presence on client calls when needed
- Quarterly architecture reviews with your team
Embedded
Long-term integration with your team or department. Acts like a fractional senior data engineer — joins your standups, owns specific work streams, builds capability inside your org.
- Agencies expanding into Google Ads / advanced tracking
- In-house teams without senior paid media engineering
- Building OCT or attribution capability internally
- Mentoring junior strategists on real work
- Standing in during transitions or hiring gaps
Project
For one-time implementations when retainer doesn't fit. Scoped, fixed-fee, defined deliverable. Most projects 4-8 weeks. Best when you have a single discrete need and a clean handoff makes sense.
- OCT implementation (Roof Estimate, Lead Score, etc.)
- Enhanced Conversions for Web / for Leads buildouts
- CRM ↔ ad platform integrations
- Attribution audits and tracking diagnostics
- HIPAA-compliant tracking architecture
What stays consistent
White-label work doesn't mean lower-tier work. The deliverable that goes to your client is the same deliverable I'd send under my own name.
Clients I meet through partners stay your clients. Mutual NDA available on request. No outreach, no LinkedIn connections, no shadow relationships.
You get my Slack, my email, my calendar. No account managers, no project portals. Faster decisions, fewer misunderstandings.
If a project is going to take longer or hit a complication, you hear about it before it becomes a problem. Same goes for things that turn out simpler than expected.
Discuss a partnership
Tell me about your shop, your team, or the gap you're trying to fill. 30 minutes, no obligation, no slideshow.
Book a discovery call →